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Something's bugging our Marketing Team

Oct
21st

Something's bugging our Marketing Team

Posted by Emma Luke
im a celebrity
One of the things that I love most about working at tombola is the opportunities that come my way. Here's what the Broadcast team have been up to recently as we prepare for our fifth year of sponsoring I’m A Celebrity…Get Me Out of Here!

One of the things that I love most about working at tombola is the opportunities that come my way.  

If you’d have told me 10 years ago that I’d be at a TV shoot with a very small castle for invisible insects… well, I’d probably have a few questions about why that’d be anyone’s dream job? But that’s exactly what we’ve been up to in the broadcast team this month as we prepare for our fifth year of sponsoring I’m A Celebrity…Get Me Out of Here! And I love it.  

Our tombola arcade brand first partnered with the biggest show on ITV in 2017, and unless you’ve been living under a rock, you’ll probably have seen our #tombolabugs campaign on TV over the years. Working alongside our creative agency uber, every year we create a set of (hilarious - yes, I do like to laugh at my own jokes!) sponsorship idents that sit around the show’s content. 

Our cast of critters happen to find a misplaced celeb’s phone and discover the tombola arcade games. In the idents they get to know each other just like their celeb campmate counterparts, discuss some classic show moments and play our low stake, unique games. 

The 22-day sponsorship campaign is fairly intense, so we always look to refresh the creative with new jokes, games and sometimes a new bug or two. Earlier this month some of the team travelled to Leeds for a two day shoot.  

The attention to detail on the micro-castle set was mind blowing, and we got some fantastic footage. This week we worked through two whole days of bug voice over sessions to record this year’s new scripts, with just five weeks to go we’re really excited to see this year’s campaign come to life. 

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